18 items tagged “marketing”
2024
One of the things we did all the time at early GitHub was a two-step ship: basically, ship a big launch, but days or weeks afterwards, ship a smaller, add-on feature. In the second launch post, you can refer back to the initial bigger post and you get twice the bang for the buck.
This is even more valuable than on the surface, too: you get to split your product launch up into a few different pieces, which lets you slowly ease into the full usage — and server load — of new code.
— Zach Holman, in 2018
Give people something to link to so they can talk about your features and ideas
If you have a project, an idea, a product feature, or anything else that you want other people to understand and have conversations about... give them something to link to!
[... 685 words]Content slop has three important characteristics. The first being that, to the user, the viewer, the customer, it feels worthless. This might be because it was clearly generated in bulk by a machine or because of how much of that particular content is being created. The next important feature of slop is that feels forced upon us, whether by a corporation or an algorithm. It’s in the name. We’re the little piggies and it’s the gruel in the trough. But the last feature is the most crucial. It not only feels worthless and ubiquitous, it also feels optimized to be so. The Charli XCX “Brat summer” meme does not feel like slop, nor does Kendrick Lamar’s extremely long “Not Like Us” roll out. But Taylor Swift’s cascade of alternate versions of her songs does. The jury’s still out on Sabrina Carpenter. Similarly, last summer’s Barbenheimer phenomenon did not, to me, feel like slop. Dune: Part Two didn’t either. But Deadpool & Wolverine, at least in the marketing, definitely does.
2022
Reasons Why I Think 50% Coding 50% Marketing is the Best Framework for Solo Tech Founders (via) Jon Yongfook offers a deliciously simple recipe for splitting up the work of both developing and marketing a product: one week of development, then one week of marketing, then repeat. I really like this concept: I mix the two activities randomly at the moment and constantly find myself feeling guilty that I’m not spending enough focused time on either of them!
2021
Launch HN Instructions (via) The instructions for YC companies that are posting their launch announcement on Hacker News are really interesting to read. “As founders, you’re used to talking to users, customers, and investors. HN readers are not any of those—what they are is peers, and using any of those styles with peers feels clueless and entitled. [...] To interest HN, write in a factual, personal, and modest way about what problem you solve, why it matters, how you solve it, and how you got there.”
2020
Potential new elevator pitch / tagline for Datasette: The best way to publish data online (via) One of the biggest challenges I’ve had with Datasette is compressing it into a single elevator pitch or tagline that helps answer the question “what does this software do?”—the project does a lot of different things, so finding the right angle for explaining it has proved really difficult. I’m workshopping a new tagline over on the Datasette discussion forum—feedback, suggestions and challenges very welcome!
2017
It’s Not a Feature Problem—Avoiding Startup Tarpits (via) “When we turned on paid advertising for the first time the increase we had a sizable increase in signups. We always feared that a new user would just churn because of what we perceived as deficiencies in the product. While there were users who churned for that reason, it was never the nightmare scenario that we imagined.”
2013
What are some good examples of tweets used to attract visitors to a new website?
Without knowing what the site does, I’d go for the personal approach: "I just launched my new project, example.com—check it out and let me know what you think!"
[... 52 words]What are some creative ways to pitch a new initiative to my team without slides?
Use a whiteboard.
[... 24 words]What are some interesting and unusual tactics to draw people to your booth at a large conference or convention?
Make sure you have people on the stand who know their stuff—ideally people who built the thing you are promoting. Make it worthwhile for people to come and talk to you. Don’t have booth babes who are there for their looks rather than their expertise.
[... 129 words]2012
What are the best events search engines?
Since I co-founded one I’m certainly not qualified to express an opinion on which ones are best, but here are a few of my favourites:
[... 233 words]2011
What are some good social media events that will take place in 2011 in Middle East and North Africa region?
User StartupDigestME on Lanyrd follows entrepreneurship events in the region which may also cover social media topics: http://lanyrd.com/people/startup...
[... 45 words]How do you find out about events in Birmingham, UK?
We have a page of events in Birmingham on Lanryd: http://lanyrd.com/places/birming...
[... 54 words]2008
How Companies Pay Artists to Include Brands in Lyrics. “We just feel that if it’s a product that’s admired by the artist and fits his/her image, we now have the capability of leveling out the playing field and making things financially beneficial for all parties involved.” Charming.
The law behind “tell a friend” services. Useful guide based on UK law, updated in July 2008.
"Digital Manners Policies" is a marketing term. Let's call this what it really is: Selective Device Jamming. It's not polite, it's dangerous. It won't make anyone more secure - or more polite.
Lessons from mySociety conversion tracking. Neat trick: show the user a “subscribe” form with their e-mail address pre-filled for them and there’s a much higher chance that they’ll click the button.
2007
Which is the real explanation of where the name XMLHTTP comes from- the thing is mostly about HTTP and doesn't have any specific tie to XML other than that was the easiest excuse for shipping it so I needed to cram XML into the name (plus- XML was the hot technology at the time and it seemed like some good marketing for the component).