Simon Willison’s Weblog

Gemini 3.1 Flash TTS. Google released Gemini 3.1 Flash TTS today, a new text-to-speech model that can be directed using prompts.

It's presented via the standard Gemini API using gemini-3.1-flash-tts-preview as the model ID, but can only output audio files.

The prompting guide is surprising, to say the least. Here's their example prompt to generate just a few short sentences of audio:

# AUDIO PROFILE: Jaz R.
## "The Morning Hype"

## THE SCENE: The London Studio
It is 10:00 PM in a glass-walled studio overlooking the moonlit London skyline, but inside, it is blindingly bright. The red "ON AIR" tally light is blazing. Jaz is standing up, not sitting, bouncing on the balls of their heels to the rhythm of a thumping backing track. Their hands fly across the faders on a massive mixing desk. It is a chaotic, caffeine-fueled cockpit designed to wake up an entire nation.

### DIRECTOR'S NOTES
Style:
* The "Vocal Smile": You must hear the grin in the audio. The soft palate is always raised to keep the tone bright, sunny, and explicitly inviting.
* Dynamics: High projection without shouting. Punchy consonants and elongated vowels on excitement words (e.g., "Beauuutiful morning").

Pace: Speaks at an energetic pace, keeping up with the fast music.  Speaks with A "bouncing" cadence. High-speed delivery with fluid transitions — no dead air, no gaps.

Accent: Jaz is from Brixton, London

### SAMPLE CONTEXT
Jaz is the industry standard for Top 40 radio, high-octane event promos, or any script that requires a charismatic Estuary accent and 11/10 infectious energy.

#### TRANSCRIPT
[excitedly] Yes, massive vibes in the studio! You are locked in and it is absolutely popping off in London right now. If you're stuck on the tube, or just sat there pretending to work... stop it. Seriously, I see you.
[shouting] Turn this up! We've got the project roadmap landing in three, two... let's go!

Here's what I got using that example prompt:

Then I modified it to say "Jaz is from Newcastle" and "... requires a charismatic Newcastle accent" and got this result:

Here's Exeter, Devon for good measure:

I had Gemini 3.1 Pro vibe code this UI for trying it out:

# 5:13 pm / google, text-to-speech, tools, ai, prompt-engineering, generative-ai, llms, gemini, llm-release, vibe-coding

Headless everything for personal AI. Matt Webb thinks headless services are about to become much more common:

Why? Because using personal AIs is a better experience for users than using services directly (honestly); and headless services are quicker and more dependable for the personal AIs than having them click round a GUI with a bot-controlled mouse.

Evidently Marc Benioff thinks so too:

Welcome Salesforce Headless 360: No Browser Required! Our API is the UI. Entire Salesforce & Agentforce & Slack platforms are now exposed as APIs, MCP, & CLI. All AI agents can access data, workflows, and tasks directly in Slack, Voice, or anywhere else with Salesforce Headless.

If this model does take off it's going to play havoc with existing per-head SaaS pricing schemes.

I'm reminded of the early 2010s era when every online service was launching APIs. Brandur Leach reminisces about that time in The Second Wave of the API-first Economy, and predicts that APIs are ready to make a comeback:

Suddenly, an API is no longer liability, but a major saleable vector to give users what they want: a way into the services they use and pay for so that an agent can carry out work on their behalf. Especially given a field of relatively undifferentiated products, in the near future the availability of an API might just be the crucial deciding factor that leads to one choice winning the field.

# 9:46 pm / apis, definitions, matt-webb, salesforce, saas, ai, brandur-leach

Claude Token Counter, now with model comparisons. I upgraded my Claude Token Counter tool to add the ability to run the same count against different models in order to compare them.

As far as I can tell Claude Opus 4.7 is the first model to change the tokenizer, so it's only worth running comparisons between 4.7 and 4.6. The Claude token counting API accepts any Claude model ID though so I've included options for all four of the notable current models (Opus 4.7 and 4.6, Sonnet 4.6, and Haiku 4.5).

In the Opus 4.7 announcement Anthropic said:

Opus 4.7 uses an updated tokenizer that improves how the model processes text. The tradeoff is that the same input can map to more tokens—roughly 1.0–1.35× depending on the content type.

I pasted the Opus 4.7 system prompt into the token counting tool and found that the Opus 4.7 tokenizer used 1.46x the number of tokens as Opus 4.6.

Opus 4.7 uses the same pricing is Opus 4.6 - $5 per million input tokens and $25 per million output tokens - but this token inflation means we can expect it to be around 40% more expensive.

The token counter tool also accepts images. Opus 4.7 has improved image support, described like this:

Opus 4.7 has better vision for high-resolution images: it can accept images up to 2,576 pixels on the long edge (~3.75 megapixels), more than three times as many as prior Claude models.

I tried counting tokens for a 3456x2234 pixel 3.7MB PNG and got an even bigger increase in token counts - 3.01x times the number of tokens for 4.7 compared to 4.6:

Update: That 3x increase for images is entirely due to Opus 4.7 being able to handle higher resolutions. I tried that again with a 682x318 pixel image and it took 314 tokens with Opus 4.7 and 310 with Opus 4.6, so effectively the same cost.

Update 2: I tried a 15MB, 30 page text-heavy PDF and Opus 4.7 reported 60,934 tokens while 4.6 reported 56,482 - that's a 1.08x multiplier, significantly lower than the multiplier I got for raw text.

# 12:50 am / ai, generative-ai, llms, anthropic, claude, llm-pricing, tokenization