Thursday, 3rd December 2020
The value of a product is the number of problems it can solve divided by the amount of complexity the user needs to keep in their head to use it. Consider an iPhone vs a standard TV remote: an iPhone touchscreen can be used for countless different functions, but there’s very little to remember about how it works (tap, drag, swipe, pinch). With a TV remote you have to remember what every button does; the more things you can use the remote for, the more buttons it has. We want to create iPhones, not TV remotes.