Simon Willison’s Weblog

Email Address to URL Transformation (EAUT) specification now available! Allows OpenID users to login using their E-mail address, which is converted in to an OpenID URL based on rules specified in an XRDS document attached to the root domain. Seems like a good idea to me.

# 22nd July 2008, 7:30 pm / eaut, email, openid, urls, xrds

Lessons from mySociety conversion tracking. Neat trick: show the user a “subscribe” form with their e-mail address pre-filled for them and there’s a much higher chance that they’ll click the button.

# 17th March 2008, 2:12 am / conversions, email, marketing, mysociety

A proposal: email to URL mapping. Brad’s just too damn smart. A simple solution to mapping an e-mail address to an OpenID that takes advantage of existing technology (YADIS) and doesn’t adversely affect e-mail privacy.

# 8th February 2008, 11:39 am / brad-fitzpatrick, email, openid, urls, yadis