I think the mistake the industry has made is (and I had to learn this as well), that "we observed ab tests work really well" is really a statement that should read "the majority of the changes we make are characterized as hill-climbing growth of a post-PMF b2c product and ab tests work really well for that".
Recent articles
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- Moltbook is the most interesting place on the internet right now - 30th January 2026
- Adding dynamic features to an aggressively cached website - 28th January 2026