A bad survey won’t tell you it’s bad. It’s actually really hard to find out that a bad survey is bad — or to tell whether you have written a good or bad set of questions. Bad code will have bugs. A bad interface design will fail a usability test. It’s possible to tell whether you are having a bad user interview right away. Feedback from a bad survey can only come in the form of a second source of information contradicting your analysis of the survey results.
Most seductively, surveys yield responses that are easy to count and counting things feels so certain and objective and truthful.
Even if you are counting lies.
Recent articles
- Putting Gemini 2.5 Pro through its paces - 25th March 2025
- New audio models from OpenAI, but how much can we rely on them? - 20th March 2025
- Calling a wrap on my weeknotes - 20th March 2025