Lessons from mySociety conversion tracking. Neat trick: show the user a “subscribe” form with their e-mail address pre-filled for them and there’s a much higher chance that they’ll click the button.
Recent articles
- GPT-5 Thinking in ChatGPT (aka Research Goblin) is shockingly good at search - 6th September 2025
- V&A East Storehouse and Operation Mincemeat in London - 27th August 2025
- The Summer of Johann: prompt injections as far as the eye can see - 15th August 2025