Lessons from mySociety conversion tracking. Neat trick: show the user a “subscribe” form with their e-mail address pre-filled for them and there’s a much higher chance that they’ll click the button.
Recent articles
- Highlights from my appearance on the Data Renegades podcast with CL Kao and Dori Wilson - 26th November 2025
- Claude Opus 4.5, and why evaluating new LLMs is increasingly difficult - 24th November 2025
- sqlite-utils 4.0a1 has several (minor) backwards incompatible changes - 24th November 2025