Simon Willison’s Weblog

Working Backwards: A New Version Of Amazon’s “Press Release” Approach To Plan Customer-Centric Projects (via) I’ve long wanted to give the Amazon “future press release” trick a go—start a project by writing the imaginary press release that would announce that project to the world, in order to focus on understanding what the project is for and how it will deliver value. Jeff Gothelf has put a lot of thought into this and constructed a thorough looking template for writing one of these that covers a number of different important project aspects.