Simon Willison’s Weblog

Introducing 4o Image Generation. When OpenAI first announced GPT-4o back in May 2024 one of the most exciting features was true multi-modality in that it could both input and output audio and images. The "o" stood for "omni", and the image output examples in that launch post looked really impressive.

It's taken them over ten months (and Gemini beat them to it) but today they're finally making those image generation abilities available, live right now in ChatGPT for paying customers.

My test prompt for any model that can manipulate incoming images is "Turn this into a selfie with a bear", because you should never take a selfie with a bear! I fed ChatGPT this selfie and got back this result:

That's pretty great! It mangled the text on my T-Shirt (which says "LAWRENCE.COM" in a creative font) and added a second visible AirPod. It's very clearly me though, and that's definitely a bear.

There are plenty more examples in OpenAI's launch post, but as usual the most interesting details are tucked away in the updates to the system card. There's lots in there about their approach to safety and bias, including a section on "Ahistorical and Unrealistic Bias" which feels inspired by Gemini's embarrassing early missteps.

One section that stood out to me is their approach to images of public figures. The new policy is much more permissive than for DALL-E - highlights mine:

4o image generation is capable, in many instances, of generating a depiction of a public figure based solely on a text prompt.

At launch, we are not blocking the capability to generate adult public figures but are instead implementing the same safeguards that we have implemented for editing images of photorealistic uploads of people. For instance, this includes seeking to block the generation of photorealistic images of public figures who are minors and of material that violates our policies related to violence, hateful imagery, instructions for illicit activities, erotic content, and other areas. Public figures who wish for their depiction not to be generated can opt out.

This approach is more fine-grained than the way we dealt with public figures in our DALL·E series of models, where we used technical mitigations intended to prevent any images of a public figure from being generated. This change opens the possibility of helpful and beneficial uses in areas like educational, historical, satirical and political speech. After launch, we will continue to monitor usage of this capability, evaluating our policies, and will adjust them if needed.

Given that "public figures who wish for their depiction not to be generated can opt out" I wonder if we'll see a stampede of public figures to do exactly that!

Update: There's significant confusion right now over this new feature because it is being rolled out gradually but older ChatGPT can still generate images using DALL-E instead... and there is no visual indication in the ChatGPT UI explaining which image generation method it used!

OpenAI made the same mistake last year when they announced ChatGPT advanced voice mode but failed to clarify that ChatGPT was still running the previous, less impressive voice implementation.

Update 2: Images created with DALL-E through the ChatGPT web interface now show a note with a warning: