Simon Willison’s Weblog

I think there's been a lot of decisions over time that proved pretty consequential, but we made them very quickly as we have to. [...]

[On pricing] I had this kind of panic attack because we really needed to launch subscriptions because at the time we were taking the product down all the time. [...]

So what I did do is ship a Google Form to Discord with the four questions you're supposed to ask on how to price something.

But we got with the $20. We were debating something slightly higher at the time. I often wonder what would have happened because so many other companies ended up copying the $20 price point, so did we erase a bunch of market cap by pricing it this way?

— Nick Turley, Head of ChatGPT, interviewed by Lenny Rachitsky