Simon Willison’s Weblog

Great Literature Retitled To Boost Website Traffic (via) “7 Awesome Ways Barnyard Animals Are Like Communism”.

# 17th June 2010, 10:32 am / awful, copy, funny, headlines, seo, recovered

You should follow me on Twitter. Dustin Curtis did a simple A/B testing experiment on his blog and found that the text “you should follow me on Twitter” had the highest click-through rate—173% more effective than “I’m on Twitter”.

# 15th July 2009, 10:43 am / twitter, copy, dustin-curtis, ab-testing, buckettesting

“By installing Java, you will be able to experience the power of Java”. Wow, that’s some bad copy.

# 12th January 2009, 10:28 pm / java, sun, copy, copywriting, joel-spolsky