A bad survey won’t tell you it’s bad. It’s actually really hard to find out that a bad survey is bad — or to tell whether you have written a good or bad set of questions. Bad code will have bugs. A bad interface design will fail a usability test. It’s possible to tell whether you are having a bad user interview right away. Feedback from a bad survey can only come in the form of a second source of information contradicting your analysis of the survey results.
Most seductively, surveys yield responses that are easy to count and counting things feels so certain and objective and truthful.
Even if you are counting lies.
Recent articles
- OpenAI DevDay: Let’s build developer tools, not digital God - 2nd October 2024
- OpenAI DevDay 2024 live blog - 1st October 2024
- Weeknotes: Three podcasts, two trips and a new plugin system - 30th September 2024