Simon Willison’s Weblog


1 item tagged “astrology”


Why do so many newspapers have astrology columns?

Partly because there is demand for it (if a newspaper stopped running horoscopes they would likely lose some of their subscribers to rival publications. Mainly, I imagine, for cash: At least in the UK, most newspaper horoscope pages are accompanied by adverts for premium rate phone numbers that provide a “personal” horoscope service.

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