Simon Willison’s Weblog

Optimizing for Taste. David Cramer’s detailed explanation as to why his company Sentry mostly avoids A/B testing. David wrote this as an internal blog post originally, but is now sharing it with the world. I found myself nodding along vigorously as I read this—lots of astute observations here.

I particularly appreciated his closing note: “The strength of making a decision is making it. You can always make a new one later. Choose the obvious path forward, and if you don’t see one, find someone who does.”