Simon Willison’s Weblog

14th December 2025 - Link Blog

Copywriters reveal how AI has decimated their industry. Brian Merchant has been collecting personal stories for his series AI Killed My Job - previously covering tech workers, translators, and artists - and this latest piece includes anecdotes from 12 professional copywriters all of whom have had their careers devastated by the rise of AI-generated copywriting tools.

It's a tough read. Freelance copywriting does not look like a great place to be right now.

AI is really dehumanizing, and I am still working through issues of self-worth as a result of this experience. When you go from knowing you are valuable and valued, with all the hope in the world of a full career and the ability to provide other people with jobs... To being relegated to someone who edits AI drafts of copy at a steep discount because “most of the work is already done” ...

The big question for me is if a new AI-infested economy creates new jobs that are a great fit for people affected by this. I would hope that clear written communication skills are made even more valuable, but the people interviewed here don't appear to be finding that to be the case.