Simon Willison’s Weblog


Spam, junk … slop? The latest wave of AI behind the ‘zombie internet’. I'm quoted in this piece in the Guardian about slop:

I think having a name for this is really important, because it gives people a concise way to talk about the problem.

Before the term ‘spam’ entered general use it wasn’t necessarily clear to everyone that unwanted marketing messages were a bad way to behave. I’m hoping ‘slop’ has the same impact – it can make it clear to people that generating and publishing unreviewed AI-generated content is bad behaviour.