Simon Willison’s Weblog

“Link In Bio” is a slow knife (via) Anil Dash writing in 2019 about how Instagram’s “link in bio” thing (where users cannot post links to things in Instagram posts or comments, just a single link field in their bio) is harmful for linking on the web.

Today it’s even worse. TikTok has the same culture, and LinkedIn and Twitter both algorithmically de-boost anything with a URL in it, encouraging users to share screenshots (often unsourced) rather than linking to content and reducing their distribution.

It’s gross.