14th March 2024 - Link Blog
Lateral Thinking with Withered Technology. Gunpei Yokoi’s product design philosophy at Nintendo (“Withered” is also sometimes translated as “Weathered”). Use “mature technology that can be mass-produced cheaply”, then apply lateral thinking to find radical new ways to use it.
This has echos for me of Dan McKinley’s “Choose Boring Technology”, which argues that in software projects you should default to a proven, stable stack so you can focus your innovation tokens on the problems that are unique to your project.
Recent articles
- My fireside chat about agentic engineering at the Pragmatic Summit - 14th March 2026
- Perhaps not Boring Technology after all - 9th March 2026
- Can coding agents relicense open source through a “clean room” implementation of code? - 5th March 2026