Lateral Thinking with Withered Technology. Gunpei Yokoi’s product design philosophy at Nintendo (“Withered” is also sometimes translated as “Weathered”). Use “mature technology that can be mass-produced cheaply”, then apply lateral thinking to find radical new ways to use it.
This has echos for me of Dan McKinley’s “Choose Boring Technology”, which argues that in software projects you should default to a proven, stable stack so you can focus your innovation tokens on the problems that are unique to your project.
Recent articles
- Highlights from my appearance on the Data Renegades podcast with CL Kao and Dori Wilson - 26th November 2025
- Claude Opus 4.5, and why evaluating new LLMs is increasingly difficult - 24th November 2025
- sqlite-utils 4.0a1 has several (minor) backwards incompatible changes - 24th November 2025