I think the mistake the industry has made is (and I had to learn this as well), that "we observed ab tests work really well" is really a statement that should read "the majority of the changes we make are characterized as hill-climbing growth of a post-PMF b2c product and ab tests work really well for that".
Recent articles
- I think "agent" may finally have a widely enough agreed upon definition to be useful jargon now - 18th September 2025
- My review of Claude's new Code Interpreter, released under a very confusing name - 9th September 2025
- Recreating the Apollo AI adoption rate chart with GPT-5, Python and Pyodide - 9th September 2025