Hallucinations = creativity. It [Bing] tries to produce the highest probability continuation of the string using all the data at its disposal. Very often it is correct. Sometimes people have never produced continuations like this. You can clamp down on hallucinations - and it is super-boring. Answers "I don't know" all the time or only reads what is there in the Search results (also sometimes incorrect). What is missing is the tone of voice: it shouldn't sound so confident in those situations.
Recent articles
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- GPT-5 Thinking in ChatGPT (aka Research Goblin) is shockingly good at search - 6th September 2025