Simon Willison’s Weblog

All these generative models point to the same big thing that’s about to alter culture; everyone’s going to be able to generate their own custom and subjective aesthetic realities across text, video, music (and all three) in increasingly delightful, coherent, and lengthy ways. This form of fractal reality is a double-edged sword – everyone gets to create and live in their own fantasies that can be made arbitrarily specific, and that also means everyone loses a further grip on any sense of a shared reality. Society is moving from having a centralized sense of itself to instead highly individualized choose-your-own adventure islands, all facilitated by AI. The implications of this are vast and unknowable. Get ready.

— Jack Clark