Without touching upon the question of who’s right and who’s wrong in the specific case of Basecamp’s Hey app, or the broader questions of what, if anything, ought to change in Apple’s App Store policies, an undeniable and important undercurrent to this story is that the business model policies of the App Store have resulted in a tremendous amount of resentment. This spans the entire gamut from one-person indies all the way up to the handful of large corporations that can be considered Apple’s peers or near-peers.