Simon Willison’s Weblog

Client-side instrumentation for under $1 per month. No servers necessary. (via) Rolling your own analytics used to be too complex and expensive to be worth the effort. Thanks to cloud technologies like Cloudfront, Athena, S3 and Lambda you can now inexpensively implement client-side analytics (via requests to a tracking pixel) that stores detailed logs on S3, then use Amazon Athena to run queries against those logs ($5/TB scanned) to get detailed reporting. This post also introduced me to Snowplow, an open source JavaScript analytics script (released by a commercial analytics platform) which looks very neat—it’s based on piwik.js, the tracker from the open-source Piwik analytics tool.