28th September 2009
Look at Sony, or Microsoft, or Google, or anyone. They still don't get it. They're still out there talking about chips, or features, or whatever. Or now they're all hot for design. But they think design means making pretty objects. It doesn't. It means making a system of pieces that all work together seamlessly. It's not about calling attention to the technology. It's about making the technology invisible.
Recent articles
- Notes on the xAI/Anthropic data center deal - 7th May 2026
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- Vibe coding and agentic engineering are getting closer than I'd like - 6th May 2026