Look at Sony, or Microsoft, or Google, or anyone. They still don't get it. They're still out there talking about chips, or features, or whatever. Or now they're all hot for design. But they think design means making pretty objects. It doesn't. It means making a system of pieces that all work together seamlessly. It's not about calling attention to the technology. It's about making the technology invisible.
Recent articles
- Deep Blue - 15th February 2026
- The evolution of OpenAI's mission statement - 13th February 2026
- Introducing Showboat and Rodney, so agents can demo what they’ve built - 10th February 2026