Simon Willison’s Weblog

As duplicitous and sad as "fake following" sounds - and let's be honest: the whole idea's pathetic on a number of levels - for a certain kind of user, I can see why there’s a desire for this functionality. Especially on a site like FriendFeed, which has quickly become the platform of choice for the web's least interesting narcissists - and the slow-witted woodland creatures who enjoy grooming their fur - this is a major breakthrough in the makebelieve friendship space. Yes, primate culture may be primitive, but it is not without its evolving needs.

— Merlin Mann