Simon Willison’s Weblog

3rd September 2007 - Link Blog

Imaginary numbers. “We would like to back up our survey with an equation from an expert to work out which celebrity has the sexiest walk, with theory behind it”—Ben Goldacre provides inside information on how PR firms invent science to back up their campaigns.

Posted 3rd September 2007 at 6:22 pm

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This is a link post by Simon Willison, posted on 3rd September 2007.

badscience 2 ben-goldacre 3 pr 6 science 20

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