Imaginary numbers. “We would like to back up our survey with an equation from an expert to work out which celebrity has the sexiest walk, with theory behind it”—Ben Goldacre provides inside information on how PR firms invent science to back up their campaigns.
Recent articles
- First impressions of Claude Cowork, Anthropic's general agent - 12th January 2026
- My answers to the questions I posed about porting open source code with LLMs - 11th January 2026
- Fly's new Sprites.dev addresses both developer sandboxes and API sandboxes at the same time - 9th January 2026