Imaginary numbers. “We would like to back up our survey with an equation from an expert to work out which celebrity has the sexiest walk, with theory behind it”—Ben Goldacre provides inside information on how PR firms invent science to back up their campaigns.
Recent articles
- How Rob Pike got spammed with an AI slop "act of kindness" - 26th December 2025
- A new way to extract detailed transcripts from Claude Code - 25th December 2025
- Cooking with Claude - 23rd December 2025