Imaginary numbers. “We would like to back up our survey with an equation from an expert to work out which celebrity has the sexiest walk, with theory behind it”—Ben Goldacre provides inside information on how PR firms invent science to back up their campaigns.
Recent articles
- My AI/LLM predictions for the next 1, 3 and 6 years, for Oxide and Friends - 10th January 2025
- Weeknotes: Starting 2025 a little slow - 4th January 2025
- I still don't think companies serve you ads based on spying through your microphone - 2nd January 2025