Simon Willison’s Weblog

27th March 2007 - Link Blog

How to beat Google, part 1. Rich Skrenta with 12 steps to taking on Google in the search engine space, including some great insights in to smart UI design.

Posted 27th March 2007 at 12:02 am

Recent articles

Is Claude Code going to cost $100/month? Probably not - it's all very confusing - 22nd April 2026
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Changes in the system prompt between Claude Opus 4.6 and 4.7 - 18th April 2026

This is a link post by Simon Willison, posted on 27th March 2007.

google 405 rich-skrenta 7 search-engines 37 ui 26

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