Simon Willison’s Weblog

27th March 2007 - Link Blog

How to beat Google, part 1. Rich Skrenta with 12 steps to taking on Google in the search engine space, including some great insights in to smart UI design.

Posted 27th March 2007 at 12:02 am

Recent articles

Claude Opus 4.8: "a modest but tangible improvement" - 28th May 2026
I think Anthropic and OpenAI have found product-market fit - 27th May 2026
Notes on Pope Leo XIV's encyclical on AI - 25th May 2026

This is a link post by Simon Willison, posted on 27th March 2007.

google 409 rich-skrenta 7 search-engines 37 ui 26

Monthly briefing

Sponsor me for $10/month and get a curated email digest of the month's most important LLM developments.

Pay me to send you less!

Sponsor & subscribe