Simon Willison’s Weblog

How to beat Google, part 1. Rich Skrenta with 12 steps to taking on Google in the search engine space, including some great insights in to smart UI design.

Posted 27th March 2007 at 12:02 am

Recent articles

First impressions of Claude Cowork, Anthropic's general agent - 12th January 2026
My answers to the questions I posed about porting open source code with LLMs - 11th January 2026
Fly's new Sprites.dev addresses both developer sandboxes and API sandboxes at the same time - 9th January 2026

google 395 rich-skrenta 7 search-engines 37 ui 26

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