Simon Willison’s Weblog

How to beat Google, part 1. Rich Skrenta with 12 steps to taking on Google in the search engine space, including some great insights in to smart UI design.

Posted 27th March 2007 at 12:02 am

Recent articles

Useful patterns for building HTML tools - 10th December 2025
Under the hood of Canada Spends with Brendan Samek - 9th December 2025
Highlights from my appearance on the Data Renegades podcast with CL Kao and Dori Wilson - 26th November 2025

google 391 rich-skrenta 7 search-engines 37 ui 26

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