Simon Willison’s Weblog

How to beat Google, part 1. Rich Skrenta with 12 steps to taking on Google in the search engine space, including some great insights in to smart UI design.

Posted 27th March 2007 at 12:02 am

Recent articles

Nano Banana Pro aka gemini-3-pro-image-preview is the best available image generation model - 20th November 2025
How I automate my Substack newsletter with content from my blog - 19th November 2025
Trying out Gemini 3 Pro with audio transcription and a new pelican benchmark - 18th November 2025

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