Simon Willison’s Weblog

How to beat Google, part 1. Rich Skrenta with 12 steps to taking on Google in the search engine space, including some great insights in to smart UI design.

Posted 27th March 2007 at 12:02 am

Recent articles

Hacking the WiFi-enabled color screen GitHub Universe conference badge - 28th October 2025
Video: Building a tool to copy-paste share terminal sessions using Claude Code for web - 23rd October 2025
Dane Stuckey (OpenAI CISO) on prompt injection risks for ChatGPT Atlas - 22nd October 2025

google 386 rich-skrenta 7 search-engines 37 ui 26

Monthly briefing

Sponsor me for $10/month and get a curated email digest of the month's most important LLM developments.

Pay me to send you less!

Sponsor & subscribe