Simon Willison’s Weblog

How to beat Google, part 1. Rich Skrenta with 12 steps to taking on Google in the search engine space, including some great insights in to smart UI design.

Posted 27th March 2007 at 12:02 am

Recent articles

Large Language Models can run tools in your terminal with LLM 0.26 - 27th May 2025
Highlights from the Claude 4 system prompt - 25th May 2025
Live blog: Claude 4 launch at Code with Claude - 22nd May 2025

ui 26 google 364 rich-skrenta 7

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