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Search engines don’t care!

21st November 2002

I’ve suspected this for ages, but finally it can be categorically announced that search engines just don’t care about the meta keywords attribute. The only major engine that still notices it is Inktomi, and even they treat it as a very low priority. Finally something concrete to refer people who still demand meta tags to. The description tag is still occasionally worth adding though.

This is Search engines don’t care! by Simon Willison, posted on 21st November 2002.

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Previously hosted at http://simon.incutio.com/archive/2002/11/21/searchEnginesDontCare