Search engines don’t care!
21st November 2002
I’ve suspected this for ages, but finally it can be categorically announced that search engines just don’t care about the meta keywords attribute. The only major engine that still notices it is Inktomi, and even they treat it as a very low priority. Finally something concrete to refer people who still demand meta tags to. The description tag is still occasionally worth adding though.
More recent articles
- Phoenix.new is Fly's entry into the prompt-driven app development space - 23rd June 2025
- Trying out the new Gemini 2.5 model family - 17th June 2025
- The lethal trifecta for AI agents: private data, untrusted content, and external communication - 16th June 2025