Simon Willison’s Weblog

The real reason Google’s clicks are flat. Rich Skrenta explains that Google’s recent reduction of the clicable area in Adsense ads, while reducing click-throughs by 60%, will eventually balance out due to non-accidental click-throughs being worth more to advertisers.

# 4th March 2008, 4:34 am / google, richskrenta, clickthroughs, adsense