Simon Willison’s Weblog

Your Web, Half a Second Sooner. Google AdSense now serves a tiny bit of JavaScript that loads everything else in a dynamically populated iframe, thus avoiding blocking the rest of the page load. It’s about time online advertising providers started taking page performance seriously.

# 17th March 2011, 5:39 pm / adsense, advertising, performance, recovered

The real reason Google’s clicks are flat. Rich Skrenta explains that Google’s recent reduction of the clicable area in Adsense ads, while reducing click-throughs by 60%, will eventually balance out due to non-accidental click-throughs being worth more to advertisers.

# 4th March 2008, 4:34 am / google, richskrenta, clickthroughs, adsense