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Blogmarks tagged google, seo

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Evolving “nofollow” – new ways to identify the nature of links (via) Slightly confusing announcement from Google: they’re introducing rel=ugc and rel=sponsored in addition to rel=nofollow, and will be treating all three values as “hints” for their indexing system. They’re very unclear as to what the concrete effects of these hints will be, presumably because they will become part of the secret sauce of their ranking algorithm. # 10th September 2019, 9:16 pm

Googlebot’s Javascript random() function is deterministic. random() as executed by Googlebot returns the same predicable sequence. More interestingly, Googlebot runs a much faster timer for setTimeout and setInterval—as Tom Anthony points out, “Why actually wait 5 seconds when you are a bot?” # 7th February 2018, 2:41 am

Official Google Webmaster Blog: A proposal for making AJAX crawlable. It’s horrible! The Google crawler would map url#!state to url?_escaped_fragment_=state, then expect your site to provide rendered HTML that reflects that state (they even go as far as to suggest running a headless browser within your web server to do this). Just stick to progressive enhancement instead, it’s far less hideous. It looks like the proposal may have originated with the GWT team. # 8th October 2009, 5:52 pm

Specify your canonical. You can now use a link rel=“canonical” to tell Google that a page has a canonical URL elsewhere. I’ve run in to this problem a bunch of times—in some sites it really does make sense to have the same content shown in two different places—and this seems like a neat solution that could apply to much more than just metadata for external search engines. # 14th February 2009, 11:28 am

Underscores are now word separators, proclaims Google. I missed this story last year—the change was announced by Matt Cutts at WordCamp 2007. # 13th August 2008, 1:06 pm

Search Engine Optimization Through Hoax News. Devious new black-hat SEO technique: invent a news story that’s pure link-bait. The recent “13 year old steals dad’s credit card to buy hookers” story was a hoax: it was a pure play for PageRank. # 22nd May 2008, 6:09 pm