Simon Willison’s Weblog

What is a more equal-opportunity way to distribute access to a free event that is expected to sell out quickly?

A much better method than releasing all of the tickets at once is to release them in batches—say 50 tickets at a time over three different releases. This greatly reduces the “only people online at the time get a chance” factor by giving people three separate chances to grab their ticket. You can vary the time of day for each batch to make it fairer for people who might be at work / in meetings / having dinner with family at certain times of day (or to take timezones in to account if you expect attendees from far away).