Simon Willison’s Weblog

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NYTimes reporters getting verified profiles on Bluesky. NYT data journalist Dylan Freedman has kicked off an initiative to get NYT accounts and reporters on Bluesky verified via vanity nytimes.com handles - Dylan is now @dylanfreedman.nytimes.com.

They're using Bluesky's support for TXT domain records. If you use Google's Dig tool to look at the TXT record for _atproto.dylanfreedman.nytimes.com you'll see this:

_atproto.dylanfreedman.nytimes.com. 500 IN TXT "did=did:plc:zeqq4z7aybrqg6go6vx6lzwt"