Simon Willison’s Weblog

Even then, what does “best” even mean? I think back then I used it a lot more just because I was writing for a food blog every day, and “best” gives you more clicks than “really good.” These days, I don’t really care about clicks, and so I very rarely say something is “best.” I generally go out of my way to say, “This is just what I felt like doing today.”

— J. Kenji López-Alt