Simon Willison’s Weblog

Evolving “nofollow” – new ways to identify the nature of links (via) Slightly confusing announcement from Google: they’re introducing rel=ugc and rel=sponsored in addition to rel=nofollow, and will be treating all three values as “hints” for their indexing system. They’re very unclear as to what the concrete effects of these hints will be, presumably because they will become part of the secret sauce of their ranking algorithm.