Evolving “nofollow” – new ways to identify the nature of links (via) Slightly confusing announcement from Google: they’re introducing rel=ugc and rel=sponsored in addition to rel=nofollow, and will be treating all three values as “hints” for their indexing system. They’re very unclear as to what the concrete effects of these hints will be, presumably because they will become part of the secret sauce of their ranking algorithm.
Recent articles
- My Lethal Trifecta talk at the Bay Area AI Security Meetup - 9th August 2025
- The surprise deprecation of GPT-4o for ChatGPT consumers - 8th August 2025
- GPT-5: Key characteristics, pricing and model card - 7th August 2025