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Why do so many London based SAAS startups only price in dollars?

2nd November 2013

My answer to Why do so many London based SAAS startups only price in dollars? on Quora

UK customers are used to paying for some things in dollars. US customers are likely to be very uncomfortable paying for something in a foreign currency. So if you are only going to support one currency at first, it makes sense to pick dollars.

This is Why do so many London based SAAS startups only price in dollars? by Simon Willison, posted on 2nd November 2013.

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