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What are examples of consumer web products which had little or no initial traction, but which persisted in their direction and eventually found success?

My answer to What are examples of consumer web products which had little or no initial traction, but which persisted in their direction and eventually found success? on Quora

AirBnb famously just kept going.

This is What are examples of consumer web products which had little or no initial traction, but which persisted in their direction and eventually found success? by Simon Willison, posted on 20th January 2012.

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