One way to establish that peace-preserving threat of mutual assured destruction is to commit yourself beforehand, which helps explain why so many retailers promise to match any competitor's advertised price. Consumers view these guarantees as conducive to lower prices. But in fact offering a price-matching guarantee should make it less likely that competitors will slash prices, since they know that any cuts they make will immediately be matched. It's the retail version of the doomsday machine.
Recent articles
- OpenAI's new open weight (Apache 2) models are really good - 5th August 2025
- ChatGPT agent's user-agent - 4th August 2025
- The ChatGPT sharing dialog demonstrates how difficult it is to design privacy preferences - 3rd August 2025