You should follow me on Twitter. Dustin Curtis did a simple A/B testing experiment on his blog and found that the text “you should follow me on Twitter” had the highest click-through rate—173% more effective than “I’m on Twitter”.
Recent articles
- Putting Gemini 2.5 Pro through its paces - 25th March 2025
- New audio models from OpenAI, but how much can we rely on them? - 20th March 2025
- Calling a wrap on my weeknotes - 20th March 2025