You should follow me on Twitter. Dustin Curtis did a simple A/B testing experiment on his blog and found that the text “you should follow me on Twitter” had the highest click-through rate—173% more effective than “I’m on Twitter”.
Recent articles
- The Summer of Johann: prompt injections as far as the eye can see - 15th August 2025
- Open weight LLMs exhibit inconsistent performance across providers - 15th August 2025
- LLM 0.27, the annotated release notes: GPT-5 and improved tool calling - 11th August 2025