Google Analytics goes async. This is excellent news—the latest version of the Google Analytics JavaScript is designed to allow for asynchronous loading, so it won’t hold up the rendering of your page. Analytics and banner ads are the two worst offenders when it comes to slowing down page loads. Now if only a banner ad vendor would follow suit...
Recent articles
- Highlights from my appearance on the Data Renegades podcast with CL Kao and Dori Wilson - 26th November 2025
- Claude Opus 4.5, and why evaluating new LLMs is increasingly difficult - 24th November 2025
- sqlite-utils 4.0a1 has several (minor) backwards incompatible changes - 24th November 2025