Simon Willison’s Weblog


Crap marketing sites

27th February 2004 is McDonald’s excruciating “I’m lovin’ it” site targeted at Asian Pacific Islander Americans. With gems like whether we’re sipping green tea or enjoying a Big Mac sandwich, we’re helping make the magic mix called America become even richer you can’t go wrong. Meanwhile, the infamous beef industry sponsored cool-2b-real has rebranded itself as “zip 4 tweens”—for “tween” kids—not quite teens but definitely not children! Where’s the raging platypus when you need him?

This is Crap marketing sites by Simon Willison, posted on 27th February 2004.

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