Simon Willison’s Weblog

Crap marketing sites

i-am-asian.com is McDonald’s excruciating “I’m lovin’ it” site targeted at Asian Pacific Islander Americans. With gems like whether we’re sipping green tea or enjoying a Big Mac sandwich, we’re helping make the magic mix called America become even richer you can’t go wrong. Meanwhile, the infamous beef industry sponsored cool-2b-real has rebranded itself as “zip 4 tweens”—for “tween” kids—not quite teens but definitely not children! Where’s the raging platypus when you need him?

This is Crap marketing sites by Simon Willison, posted on 27th February 2004.

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Previously hosted at http://simon.incutio.com/archive/2004/02/27/crap