Marketing for Geeks
9th July 2003
This is excellent: Marketing for Geeks, a series of articles (three at the moment) by Eric Sink. I’ve never really been interested in marketing but Eric got me hooked with geek friendly examples such as Paint Shop Pro and CityDesk and I ended up learning a great deal. The writing style is similar to that of Joel Spolsky, so if you enjoy Joel on Software you’ll certainly enjoy this.
More recent articles
- Your job is to deliver code you have proven to work - 18th December 2025
- Gemini 3 Flash - 17th December 2025
- I ported JustHTML from Python to JavaScript with Codex CLI and GPT-5.2 in 4.5 hours - 15th December 2025