Simon Willison’s Weblog

Marketing for Geeks

9th July 2003

This is excellent: Marketing for Geeks, a series of articles (three at the moment) by Eric Sink. I’ve never really been interested in marketing but Eric got me hooked with geek friendly examples such as Paint Shop Pro and CityDesk and I ended up learning a great deal. The writing style is similar to that of Joel Spolsky, so if you enjoy Joel on Software you’ll certainly enjoy this.