Marketing for Geeks
9th July 2003
This is excellent: Marketing for Geeks, a series of articles (three at the moment) by Eric Sink. I’ve never really been interested in marketing but Eric got me hooked with geek friendly examples such as Paint Shop Pro and CityDesk and I ended up learning a great deal. The writing style is similar to that of Joel Spolsky, so if you enjoy Joel on Software you’ll certainly enjoy this.
More recent articles
- Putting Gemini 2.5 Pro through its paces - 25th March 2025
- New audio models from OpenAI, but how much can we rely on them? - 20th March 2025
- Calling a wrap on my weeknotes - 20th March 2025