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Dot.com contrasts

Tony Bowden comments on Boo Hoo:

At the point of Boo’s collapse, we’d built BlackStar to a turnover of $1m per month, with a total operating spend (excluding marketing) of less than $2m in the two years we’d been trading. Our product development costs (i.e the website, and all our fulfilment and customer service systems etc) had been less than $200k, whereas Boo had spent $250k solely on the feasibility study for theirs!

This is Dot.com contrasts by Simon Willison, posted on 25th September 2002.

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Previously hosted at http://simon.incutio.com/archive/2002/09/25/dotComContrasts