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Simon Willison’s Weblog

9 items tagged “seo”

Official Google Webmaster Blog: A proposal for making AJAX crawlable. It’s horrible! The Google crawler would map url#!state to url?_escaped_fragment_=state, then expect your site to provide rendered HTML that reflects that state (they even go as far as to suggest running a headless browser within your web server to do this). Just stick to progressive enhancement instead, it’s far less hideous. It looks like the proposal may have originated with the GWT team. 2 8th October 2009, 5:52 pm

Specify your canonical. You can now use a link rel=“canonical” to tell Google that a page has a canonical URL elsewhere. I’ve run in to this problem a bunch of times—in some sites it really does make sense to have the same content shown in two different places—and this seems like a neat solution that could apply to much more than just metadata for external search engines. 2 14th February 2009, 11:28 am

Underscores are now word separators, proclaims Google. I missed this story last year—the change was announced by Matt Cutts at WordCamp 2007. 1 13th August 2008, 1:06 pm

Search Engine Optimization Through Hoax News. Devious new black-hat SEO technique: invent a news story that’s pure link-bait. The recent “13 year old steals dad’s credit card to buy hookers” story was a hoax: it was a pure play for PageRank. 1 22nd May 2008, 6:09 pm

Some thoughts on Mahalo. Rich Skrenta with notes on running a large site that lives and dies by SEO traffic. 0 20th August 2007, 5:23 pm

If you’re designing social media systems, you should be keeping an eye on the $2B industry that sells links from your site to their clients.

Rick Skrenta 0 7th April 2007, 12:32 am

Why people hate SEO... (and why SMO is bulls$%t). Jason Calacanis explains SMO, or “Social Media Optimisation”—digg spamming now has its own TLA. 0 8th February 2007, 7:47 am

Google conspiracy theories

Microdoc News have a poorly researched story suggesting that Google have been engineering their search results to favour their own properties: [... 582 words]

Google oddities

Dave Winer: [... 182 words]

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