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Simon Willison’s Weblog

Yahoo News Search RSS feeds

It’s not a new idea (Feedster has been doing it for a while) but it’s a first for a major search engine: Yahoo are now offering RSS feeds of the results of searches within Yahoo news. The feeds are advertisement free, probably because you have to click through to the news stories to read them in full. I wonder how long it will be before someone starts offering custom feeds like this with advertising in the feed itself? As RSS is an XML format parsing out adverts before they get to the user is a much more obviosu step than ad-blockers in web browsers.

Posted 8th October 2003 at 12:29 am

This is Yahoo News Search RSS feeds by Simon Willison, posted on 8th October 2003.

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4 comments

  1. Rafat Ali of paidcontent.org has tried putting advertising in RSS feeds, to mixed response.

    Adrian Holovaty - 8th October 2003 01:37 - #

  2. interesting....i wondered when they'd end up doing it. ta for the link...handy

    Darren Rowse - 10th October 2003 13:41 - #

  3. You can easily put an IFRAME in your HTML content within your RSS feed and serve up any ads you like. I figured out how to do this to tie into Google Adsense (i.e. the ads being served in your aggregator would be the same ads you would have seen on the corresponding web page, if you had clicked through). But when I asked Google for permission, they said no, "Adsense ads may only be displayed on web pages".

    Mark - 10th October 2003 19:01 - #

  4. Hi there!

    Brian - 23rd November 2003 23:10 - #

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