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Today's research challenge: why is August 1st "World Wide Web Day"? Here's a fun mystery. A bunch of publications will tell you that today, August 1st, is "World Wide Web Day"... but where did that idea come from?

It's not an official day marked by any national or international organization. It's not celebrated by CERN or the W3C.

The date August 1st doesn't appear to hold any specific significance in the history of the web. The first website was launched on August 6th 1991.

I posed the following three questions this morning on Mastodon:

  1. Who first decided that August 1st should be "World Wide Web Day"?
  2. Why did they pick that date?
  3. When was the first World Wide Web Day celebrated?

Finding answers to these questions has proven stubbornly difficult. Searches on Google have proven futile, and illustrate the growing impact of LLM-generated slop on the web: they turn up dozens of articles celebrating the day, many from news publications playing the "write about what people might search for" game and many others that have distinctive ChatGPT vibes to them.

One early hint we've found is in the "Bylines 2010 Writer's Desk Calendar" by Snowflake Press, published in January 2009. Jessamyn West spotted that on the book's page in the Internet Archive, but it merely lists "World Wide Web Day" at the bottom of the July calendar page (clearly a printing mistake, the heading is meant to align with August 1st on the next page) without any hint as to the origin:

Screenshot of a section of the calendar showing July 30 (Friday) and 31st (Saturday) - at the very bottom of the Saturday block is the text World Wide Web Day

I found two earlier mentions from August 1st 2008 on Twitter, from @GabeMcCauley and from @iJess.

Our earliest news media reference, spotted by Hugo van Kemenade, is also from August 1st 2008: this opinion piece in the Attleboro Massachusetts Sun Chronicle, which has no byline so presumably was written by the paper's editorial board:

Today is World Wide Web Day, but who cares? We'd rather nap than surf. How about you? Better relax while you can: August presages the start of school, a new season of public meetings, worries about fuel costs, the rundown to the presidential election and local races.

So the mystery remains! Who decided that August 1st should be "World Wide Web Day", why that date and how did it spread so widely without leaving a clear origin story?

If your research skills are up to the challenge, join the challenge!